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Tip 7 of 10

Photos settle every argument

Put a number on what complaints and re-cleans cost you.

Your complaints

Example figures

Change any number to match your business.

Complaints a month

030

Cost of going back to fix one

£0£200

Customers lost a year over quality

050

What a regular customer is worth a year

£0£5,000

A photo check catches a missed spot before the customer sees it.

Quality costs you a year

£2,040

Re-cleans a year: £840
Customers lost: £1,200

Try this week

1Keep the checklist short: the five things customers complain about most.
2Ask for the same photo angles every time, so this week's clean can be compared with last week's.
3Share a good photo with the customer now and then. It's the best advert you have.

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